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Designing Business Experiments: Part 2

OK, back to the topic of designing successful business experiments. I promised some more how-to’s. Let’s start with identifying critical...

Designing Business Experiments - Part 1

The purpose of a business experiment is to decide whether a business idea is worth pursuing – either in its original form or a modified...

Cheap and Fast

Most people have heard of and are familiar with the principles of the “lean start-up.” Like many concepts in business, it really boils...

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