Stories?
Today’s post is more personal than informative. I have a pet peeve about people writing “how-to” articles about story-telling. Doesn’t...
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Five Ways to Generate Consumer Insight
Many businesses are faithfully research-oriented. To that type of executive, the data that can be derived from robust research techniques...
Dissecting "value proposition"
So, let’s assume that you have defined and articulated your strategy and your target audience, and you now need to create preference for...
Everybody’s a marketing expert. Except…
Most business disciplines are easily understood. Accounting, customer service, IT — all pretty straightforward. You wouldn’t try to do...
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